Bennetts Associates
Confronting the superficial conventions of architectural practice
Working collaboratively with the directors and practice employees in London, Manchester and Edinburgh to define what makes this architect different to all the rest in the ‘squeezed-middle’ so often seen in the professional services industries.
Going beyond the usual generics of architect ‘bland’ positionings, and deeper into the essential nature of their ethos, approach and work.
To define competitive advantage, drive pitches and proposals for more work and provide an intuitive guide for the everyday operation and decision-making of a creative architectural business.
“As architects we were somewhat cynical about the ide of branding.
Working with Mark we’ve seen the true value of proper brand development.
It better defined the essence of our work so we are all clear and consistent on what we do and why we do it.
What makes us special; that’s branding.”