Accordance VAT
Finding a unique Pro-European voice for a cross-border specialist, to compete with the ‘Big 4’.
Working collaboratively with the executive team to uncover what made the business such a unique proposition in the VAT consultancy space.
Multiple workshops were conducted throughout the company, alongside client interviews and extensive desk research on the consulting industry, to co-define a brand with a stronger sense of confidence, purpose and passion.
“Hire him. He helped us understand ourselves better as people, in a high-growth business, in a complex market.
Together, we worked up his insights into a more guiding and distinctive way to think about ourselves as a business and competitive brand. All in a few weeks of hard work.
He’s a doer. Fast, effective and extremely hard working. But his outstanding skill is to bring everyone along with him. Not easy in a professional services firm. The process was focused, commercial, provocative and inspiring; but also rewarding and enjoyable. If you want to define or refine a brand, an identity, that is keyed into strategy, and that is built to last through turbulent times, Mark Taylor is your man.”