I act as counsel to a limited number of companies each year, to help turn good businesses into more valued and valuable, desirable and differentiated brands. Personalised and provocative Branding Counsel for companies with integrity and ambition.
1-to-1 Branding Counsel Sessions
Brand Development Projects
Non-Exec Board Placements
Brand Training for Business
You’ll be challenged to be clear, concise and coherent on why your business exists to unlock the more valued and valuable brand it can become.
I’ve a proven ability to get under the skin of a business, to uncover the beating heart of the brand. Generating the self-awareness, provocation, imagination and inspiring energy needed to transform customers into advocates and employees into ambassadors.
What makes you special?
Let’s Define the brand your business can become
Proven
Proven
Endorsed
"On the journey of building a company there are moments in time that, when you look back, you know you’ll reflect on as significant, pivotal, vital. Our time with Mark has been just that."
Robin Brattel, digital entrepreneur, ex CEO Iotic Labs
"He is a genius at distilling the complex to the simple…I am eternally grateful to him and would commend him to any business, large or small."
Jamie Whittle, Partner, R&R Urquhart law
"Hire him…if you want to define or re-define a brand, that’s keyed into business strategy and built to last through turbulent times. Mark Taylor is your man."
Nick Hallam, co-founder of Accordance VAT (acquired by SOVOS)
"I have worked closely with Mark on various brand transformation projects for leading B2B businesses across IT, recruitment and financial services. Mark’s ability to quickly identity the differentiating factors of an organisation is outstanding. The result of his work is always a clear, concise and differentiated brand with a robust central platform for growth."
Mark Iorizzo, Director, Infosys
"The vision, culture and brand of Isle of Harris Distillers, as ‘The Social Distillery’ have all been directly shaped by the strategic and creative thinking Mark has injected, which in turn has shaped everything."
Simon Erlanger, MD, Isle of Harris Distillers
"He re-energised Gatwick Airport through his personal counsel, expertise, energy and critical ability to work seamlessly with large and diverse groups of people, inspiring as he goes."
Adrian Witherow, Operating Partner, GIP
"Mark challenged us and helped us craft a compelling and coherent brand blueprint that is now acting as a daily guide to everything we do. I would highly recommend him to anybody, whether you are just starting out or are several years into your journey. An excellent partner and communicator."
William Dobbie, Commercial Director, R&B Distillers Ltd.
"Collaborating with Mark to develop our brand’s language and tone has been an enlightening and inspiring experience. His workshops and overall expertise of branding and language have empowered my teams with the tools and creative freedom to write with confidence."
Catriona Cardie, Chief Experience & Brand Officer, Bella & Duke
"As architects we were somewhat cynical about the idea of branding. Working with Mark we’ve seen the true value of proper brand development."
Peter Fisher, Partner, Bennetts Associates
"Mark’s passion for clear thinking and distinctive ideas in underpinned by an in-depth understanding of branding. He makes his case with a confidence and passion that demonstrates his knowledge and experience."
John Rushworth, Design Partner, Pentagram
"Mark is a rare breed, commercially astute, strategically provocative but also clever and curious. Expect to be challenged and nicely put through your paces. He is a man of words too, a copy craftsman and skilled communicator."
Mary Lewis, Creative Director/Co-Founder, Lewis Moberly
"The closest description I can think of to what Mark does is ‘alchemy’. His workshops provide a whole new perspective: he can take a confused proposition and transform it into a powerfully articulated brand strategy capable of capturing market loyalty."
Lorna Charlish, Co-Founder B2B specialist Digital Radish/Selby Anderson
"Mark has a natural flair for reaching deep into an organisation’s soul through engaging its people and translating insight into engaging, authentic, purposeful story that inspires."
Diane Burke, Commercial Director, Caledonian MacBrayne
Is Branding Counsel For You?
Experienced
Caledonian MacBrayne / Skerryvore Asset Management / GWR / Arriva / Go Ahead Group / Network Rail / Southeastern Railway / Gatwick Airport / Edinburgh Airport / Global Infrastructure Partners / Vinci Airports / R&B Distillers / Isle of Raasay Distillery / Wenham Carter / Bella & Duke
Skerryvore Asset Management / Isle of Harris Distillers / SOVOS-Accordance VAT / The Drinks Bakery / Usige Source (water for Whisky) / Rhubarb Food Design / The Insider / Wholehearted Consulting
Elemis / Bennetts Associates Architects / Hayward & Stott Silversmiths / Bravo Whisky Golf / FTI Consulting / R&R Urquhart law / Turcan Connell law / Malcolm Mackay / Clifford Chance / Digital Radish / STS Capital Partners / Scottish Rugby / Edinburgh Rugby / Glasgow Warriors / Blair Bowman / Studio LR / The Drinks Bakery / Cosmos / The ‘Y’ Consultancy/ Teviot /
Lewis Moberly / Famous Grouse / Floreat / Pentagram Design / Iotic Labs / Clearmatics blockchain/ Iotic labs digital twins / Ticketer / Applaud Software / Capita /MG Cars / Atlas workplace pensions / London Connect / Computer Sciences Corporation / Rapture Theatre Company
Unilever / Nestle / Kraft / Artemis Investment Management / Greggs / Virgin / London Underground / Standard Life / Remy Cointreau / LVHM-Glenmorangie / Shepherd Neame Breweries / Welsh Development Agency / The Post Office / Brantano shoes / Ignis / GAM / Gartmore / New Star-Henderson / Heathrow Express / Sainsbury’s / Matalan / Pinewood Shepperton Studios / Talk Radio / Pitcher & Piano / NatWest / Laura Ashley / LINK cashpoint network
Provocations
Provocations
